The Data Agency acquires Global Group
Nieuwegein, Utrecht, May 4, 2022– Today, The Data Agency announces the acquisition of the German business-to-consumer marketing business of Dun & Bradstreet. With this acquisition The Data Agency reinstates the name Global Group.
The acquired business provides data-driven solutions for analytics, hosting services, know your customer (KYC) and marketing. This acquisition aligns with the accelerated growth strategy of The Data Agency: to become the go to partner for technology, data and analytics solutions in Western Europe.
The B2C data market is constantly changing. Every organization faces continuous digitalization and regulatory changes. Frank de Beun, Chief
Executive Officer at The Data Agency: "Our group and solutions have evolved and grown over time. In the early days we focused on data services for direct mail, now we support our clients in maximizing return and minimizing risk on their first-party customer data. With its complementary product and service offering, Global Group is a great partner for The Data Agency and I am
very proud that we have joined forces."
"We look forward to supporting our clients even better, expanding our current strategic partnerships with, for example, Google and Infosum in
Europe and offering new data technology solutions to existing and new clients. We see tremendous growth potential in the German market", said Ronald Langendoen, Chief Innovation Officer at The Data Agency.
“We are delighted to have found a buyer for our German B2C business whose roots and ambitious strategic goals fit the business so perfectly. We believe The Data Agency is the ideal home for this business, meeting customer requirements and aspirations.” says Dirk Radetzki, Chief Regional Officer Central Dun & Bradstreet Central Europe
The team in Germany will be managed by the current managing director Klaus Werry. All employees of The Data Agency, including Global Group, can work from home or one of our offices in Arnhem, Brussels, Utrecht and Germany.
About Dun & Bradstreet
Dun & Bradstreet, a leading global provider of data and analytics, enables companies around the world to improve decision-making and business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.
About Global Group
Global Group is a full-service data and technology service provider for multichannel dialog in German-speaking countries. With a wide range of data and many years of know-how in the areas of data management, customer insight, analytics and marketing campaign management.
Global Group helps companies to address relevant target groups across all channels, maintain their customer data or automate their CRM and campaign management. For more information, please visit: https://www.global-group.de
About The Data Agency
The Data Agency is a fast growing group of brands specialized in technology, data and analytics. EDM, GeoMarktprofiel, Human Inference and
Invenna are already part of the group.
The Data Agency has over 120 employees, working in the Netherlands, Germany and Belgium. For more information, please visit: https://thedataagency.nl/nl/