OLAP Cube
Everyone knows very well: time is money, speed hits greatness, analysis become more and more important.
Analysis about consumer profiles in real time – what a dream – what a challenge. Without depending on exhausting external support to get any results. Being able to respond both to my consulting performance and to the good feeling of my clients. All on my own. Everytime. Everywhere. In a convincing professional way.
No more dreams about real time analysis. On the basis of the OLAP-Cube, invented my Microsoft some years ago, KBDM created a customised solution for every Marketer, Sales Manager or PM.
KBDM's OLAP-Cube is a Data Mining Tool AND an analytical Information-System as well. With this tool and its results everyone has the chance to sit on the driver’s seat – it’s finally even a Management Issue. Thanks to OLAP by KBDM, you are in a position to lead your client by enhancing his current customer profile. A profile, that NO ONE ELSE BUT YOU created directly thanks to the OLAP-Cube.
The OLAP-Solution by KBDM merges, as a proven exclusivity, 2 Databases within the Cube-architecture:
- On the one hand your client’s customerbase
- On the other hand (in the case of Switzerland) KBDM's national database ch-privat®
The asset, yours and your client’s advantage:
Thanks to the merge of these 2 databases, you are able to identify your client’s customers within the external universe of criteria and marketing information. This means, you can compare customer data to the richness of a nationwide database. In real time.
In addition to your client’s information behind his customers, the uniqueness of the tool is to learn much more in terms of sociodemographic and psychographic criteria.
And, by only one mouse click, you learn about his current market penetration and, as an absolute highlight, you find out where the potential customers are waiting to be contacted. By profile, in real time. Online!
Once installed, thanks to OLAP by KBDM you will appreciate a completely new freedom of analysing your clients database. In a most convenient and ergonomic way you have never learned before.The partnership with your clients will rocket to new dimensions, on turning from speculations to proven issues.
Get a decision maker. Now !
Full service
As one of the few Swiss suppliers, KünzlerBachmann makes it possible for you to obtain all of your direct marketing services from a single source – from leasing and selling target group addresses to analytical CRM, IT services, in-house mailing production and lettershop services right through to processing responses.
You benefit from the fact that you no longer have to deal with numerous interface problems.
Consumer addresses ch-privat®
All marketing managers want to have access to as much information as possible regarding a target person or target group.
We have responded to this wish by assigning as many criteria as possible to each address in our consumer database, ch-privat®.
Thanks to the high quality of the addresses, it is possible to make exact selections which can be used to target consumers on an even more individual basis and more in line with the target group.
ch-privat® is one of the largest and most qualitative consumer database in Switzerland and regularly updated.
Sinus Geo Milieus®
Thanks to our exclusive selection criteria Sinus Geo Milieus® it is possible to select and target all Swiss households not only in accordance with sociodemographic criteria, but also in accordance with psychographic criteria.
The Sinus Geo Milieus® combine the well-known and approved target group model of the Sinus-Milieus® with our microgeographical data system, meaning that the Sinus-Milieus® can be used for direct marketing use as well.
Business addresses ch-business
Companies wishing to establish new business relationships also require information which is as accurate as possible regarding target markets, area of business, sizes of businesses and numbers of employees.
As part of our close cooperation with our partners in the business address field, our business database ch-business benefit from constant updating of the groups of data allocated to a company.
This is helpful when establishing new business relationships and upgrading existing customer data.
Analytical CRM
Our various analysis and geomarketing tools evaluates your clientele according to various sociodemographic and psychographic characteristics.
This makes it possible to illustrate typical customer profiles and determine affiliated target groups based on your existing customers.
Database Systems
KünzlerBachmann can provide you with all of the necessary tools for a lasting customer dialogue and effective performance management.
Our database systems are tailored exactly to your industry and sales channel, have a modular design and can be extended at any time.