Data Delivery
Selecting the ideal target group according to a well-defined profile.
WDM offers marketeers unlimited combinations of target groups, based on all the data available in the Netherlands. As an independent list broker, an e-mail broker and the owner of the biggest recent Life Style Database (e-mail, direct mail & telemarketing) WDM is the best partner for acquiring addresses and/or clients.
Our services are very broad and vary from delivering an address file for direct mail/telemarketing to e-mail campaign advice & execution, services surrounding the management of leads and the proposition of delivering direct clients.
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Data Quality
It is no longer a secret at all how important data quality is. World experts evaluate the cost of low-quality data to be between 10 and 25% of the total turnover of a company.
The impact is huge, since data quality influences the company’s entire procedure: making decisions, efficiency, financial returns, company image, employee motivation, etc.
WDM Netherlands can offer you excellent data quality services
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Data Intelligence
Knowing clients and prospects better.
Thanks to its unique data and expert know-how in analysis and data mining, WDM Netherlands offers its clients Data Intelligence solutions with high added value. Our services range from simple profile description to segmentation and clustering consumer files, not to mention complex predictive models. WDM Netherlands has a department with over 10 database analysis specialists who have a lot of relevant experience.
For analysis & segmentation purposes we can use client data and of course our Geo Markt Profiel data. Geo marktprofiel gives insight into consumers at a on zip code level, house hold level and life style level.
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Database Management
Putting clients and prospects at the centre of company efforts.
WDM Netherlands has been building up experience in the management of databases in multiple sectors for more than twenty years. Genesis is the result of this endeavour. With a view to transforming information into knowledge to the furthest extent possible, Genesis always gives priority to the consumer behaviour of its advertising clients.
The Genesis database from WDM Netherlands is the ideal tool for defining every company’s marketing strategy. A strategy in which consumers will see advantages for them too. Consequently, database management will bring the company closer to reaching its marketing objectives: more good clients, increased return per individual client and prolonged lifetime value
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