WDM Nederland creates marketing database for TopTicketLine and transavia.com

6/1/2008

WDM Nederland has recently landed two major clients: transavia.com and TopTicketLine. For both new clients, this means the new marketing database enables them to analyse and select data in a flexible way for commercial actions and assess the response and results of those actions. Furthermore, marketing activities can be more specific, which will result in more effective and more efficient work.

Nieuwegein, February 6th 2008 - Early last month, Henk Schuit, director of TopTicketLine (TTL) signed a contract with WDM for the creation of a marketing database. This was the go-ahead for an extensive trajectory, leading to the next step for TopTicketLine in optimising its marketing database. It will allow the company to more effectively help its clients and prospective clients with relevant marketing actions. WMD Nederland emerged as number one from a pitch of three parties (WDM, Cendris and Human Inference), thanks to its knowledge of lifestyle and analysis. This collaboration means a new development for TopTicketLine: matching its own data with the lifestyle data from WDM.

Combining the transaction databases of Wentink Events, Holiday on Ice, ID&T, Studio 100, Cirque du Soleil and of course Joop van den Ende theaterproducties is nothing new for TopTicketLine. What is special about this new database is that the single customer view is combined with the consumer knowledge of WDM. With this new marketing database to be created, TopTicketLine can directly access customer data for its market approach.

Robin Riemslag, Project manager Marketing of TopTicketLine, comments: “this single customer view can only boost the efficiency of our marketing activities. Combining all transaction databases has always given us access to an enormous amount of data. By using WDM’s consumer knowledge, we can gather even more information from this data“.

After implementing the database, a new trajectory will be launched in which made-to-measure analyses can be made using current WDM consumer knowledge. It is possible to create a visitor profile for specific events, for instance. WDM will develop these analyses especially for TopTicketLine.

Furthermore, transavia.com has reached an agreement with MDW to let MDW set up and manage its marketing database. The airline wishes to increase the use of knowledge already present for its market calculations. By applying this knowledge, the company can better anticipate individual wishes and needs of its clients. For transavia.com, it is important that booking is no longer the centre of the marketing database, but that their client is the central point.

The difference between this database and the TopTicketLine database is that TTL can mainly work on its own with the database (with its own analysts), whereas transavia.com has contracted out the management to WDM.

Remco Stolp, Manager CRM at transavia.com, has stated that transavia.com has made the decision to contract out its marketing database to WDM because they are a reliable partner: both in the field of database marketing as well as in legislation. In addition to this, the fact that they can easily contact the WDM database analysts was of considerable importance to their decision.

About transavia.com
Under the name transavia.com, transavia.com provides sharply-priced, non-stop air transport and matching travel-related products and services. In the Business-to-Business (B2B) market there are charter flights for tour operators, while in the Business-to-Consumer (B2C) market the focus is on the regular scheduled passenger service. Transavia is an independently operating part of the Air France - KLM Group.

About TopTicketLine
TopTicketLine provides quality entertainment suppliers in the Netherlands with a modern and professional service package for nationwide supply of information, (ticket) sales, marketing and promotion. TopTicketLine manages the database/ticket sales for several ticket-selling parties, and developed a database of about 2.8 million clients.

About WDM Nederland
WDM is one of the leading direct marketing service providers in Europe in relation to customer data, data intelligence and data-based marketing services. WDM supplies nationwide customer knowledge for high-quality prospective addresses, intelligent prospective client and client analyses, profound improvement of client databases, advanced e-mail marketing services and purposive database management solutions. This enables its clients to find, canvass, develop and retain customers in the most profitable way. For more information about WDM Nederland, visit www.wdm.nl.

WDM becomes part of Bisnode AB

4/6/2007

WDM International BV with operations in the Netherlands, Belgium, France and Scandinavia has recently been acquired by the Swedish company Bisnode AB

In October 2006 Royal Wegener sold its direct marketing division to Greenfield Capital Partners and four members of the management team. The privatization and restructuring of WDM International was not unnoticed, witness the interest shown in our company and its acquisition by Bisnode. With the new shareholder Bisnode, the four members of the management team continue their participation in the WDM group and the management of the local WDM companies.

Bisnode is one of Europe’s leading suppliers of business-to-business marketing services and the most important supplier of CRM and Direct Marketing services in Scandinavia. It has made a major step with the acquisition of WDM International in the expansion of her European DM strategy. Bisnode will realize leading positions in the countries where WDM International is active, which are complementary to the countries that Bisnode is already active in.

Bisnode has ambitious plans with her CRM & Direct Marketing division in which local WDM companies will play an important role. The WDM companies remain independent in the countries where they are based.
Bisnode can benefit from an impressive company with a great deal of knowledge and expertise in digital business and consumer information and WDM will be part of an important group of specialists.

Press Release