Consulting

Consulting: Analysis, Advice and Training/Seminars

For nearly 20 years we have been working with, learning from and developing alongside some of the very largest and foremost companies operating within direct marketing to consumers in Scandinavia. This know-how and experience makes us Scandinavia's most skilled specialists within our field.

We help companies to improve their business by finding the right target groups and developing existing customers. In simple terms: finding, retaining and developing profitable customers.

The fight to gain customers' attention has become increasingly tough over the years, and ever more communication channels are now available. The right message and, above all, the right media channel are now extremely important requirements in order to catch the customer's eye.

DirektMedia Consulting consists of a Nordic team with extensive experience of direct marketing, including the customer's viewpoint. The team includes specialists within analysis and digital marketing.

DirektMedia Consulting works on:

• strategies for reaching new customers
• strategies for retaining and developing existing customers
• strategies for various media channels
• identifying, analysing and getting to know the target group and the market
• strategies for establishing new segments, new markets and new business
• evaluating the effects of DM campaigns
• training and seminars

Broking

Broking: Campaign management, lists, inserts, telemarketing, digital direct marketing...

We have long offered Scandinavia's most comprehensive and largest selection, by far, of addresses and inserts.

Our independence is an essential cornerstone in our services. We supply all insert channels and special registers on the market, and are also distributors of all major registers in Scandinavia. Our choices and recommendations are wholly guided by past experience. We have built up extensive know-how of what works - and what doesn't!

Modern organisations are often "slimmed down", and it can be difficult for a marketing department to find time for strategic work. We take care of all practical management of DM campaigns, thus relieving the burden on our customers' marketing departments in a highly cost-effective way. They free up more time for other things, while we deal with all the practical aspects.

All media options are compiled, described and categorised in our unique Listbroker® system. The system is continuously updated. Possibilities or problems with a specific media are immediately communicated throughout our organisation by means of an entry from the employee who has just spoken to the supplier. In this way we can keep information constantly up-to-date, right down to the smallest detail.

DirektMedia Broking consists of a Nordic team with extensive experience of broking services within direct marketing. To assist us, we have our analysis department, which processes campaign results and supplies customised response analyses, and our IT department, which handles matching, telephone number inclusion and updating of registers.

DirektMedia Broking provides:

• Project management of DM campaigns
• Advisory services regarding target group selection and choice of media
• Procurement of address registers and insert placement
• Arrangement of DM activities on the Internet
• Arrangement of telephone number inclusions, updates and other services to keep your register up-to-date or to develop your customer contacts
• Matching and address sorting in campaign databases
• Customised response and follow-up analyses

A well-planned and well-organised campaign aimed at the correct target group = resource optimisation!

Production

Production: Campaign fulfilment

DirektMedia's aim is to be able to offer a complete range of services within direct marketing to consumers. As a result of this, we naturally also offer services for physically implementing customers' DM campaigns. From concept, by the customer or their agency, to a finished product in the recipient's letter box.

In addition to arrangement of actual production, this includes advisory services, project management and quality assurance for printing and fulfilment services.

DirektMedia Production consists of a Nordic team, with an extensive network of additional suppliers of these services. Just as in the broking segment, our independence is an essential cornerstone, and we naturally always procure services at the best possible price and of the best possible quality for each specific situation.

DirektMedia Production provides:

• Printing services, independent and within all types of printing, for all types of products
• Printing, for all types of assignments, from the very simple to the highly complex
• Finishing of the product
• Packing - in envelopes, plastic wrapping, paper wrapping and other special packaging, with both mechanical and manual handling
• Distribution, including postal delivery and solutions involving warehouse hotels
• Response management, input, manual punching of coupons and return of customer data in the required format