LIST SOLUTIONS

Databases for Direct Marketing

Proprietary Consumer Databases

• UNIVERS: 12 million households, segmented using own methodology and updated on a monthly basis with new records and cancellations.
• CLUB BIENVENIDO: Unique in Spain, is the database of immigrants for direct marketing use, recruited in events and with the consumer’s consent to be used for both on- and off-line channels.

List Broking and Permission Marketing

• SCHOBER: All companies, self-employed and professionals in Spain obtained and double-checked from all available public sources and verified using telemarketing calls.
• Catalogue buyers, magazine subscribers, Internet users and mothers with a newborn.
• E-mail lists properly segmented and quality-checked.
  
  Always with in-house legal advice to make sure of compliance with the strict Spanish data protection regulations.

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ANALYSIS SOLUTIONS

Turning Data into Information for Decision-making

Segmentation and Modelling

• Marketing consultancy to analyse customers’ databases and provide expert advice on the best customers’ classification techniques, based on our own developments (NSE, Nivel SocioEconómico) and Public Data sources (INE, National Statistics Institute; DGT, Traffic Authority; Research Depts. of Private Financial Institutions).
• Our analysts use tailor-made methodology for each project, with statistical techniques –cluster, chaid- and modelling methods –customer value analysis, churn analysis, billing forecasting– to help our clients in their business decisions.
• Using GIS tools, we assign geographical references and apply our analysis procedures to predict the billing of a new point of sale and therefore maximise the investment in new business development.
  

Consultancy Areas

• Customers databases enrichment and analysis.
• Response Analysis to fine-tune future prospects acquisition actions.
• Geomarketing Analysis for identification of the best areas for new Point of Sales (Banks, Restaurants chains, Food franchises).

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MOBILE SOLUTIONS

Making the most of the Mobile Channel

didimo is the SMS/MMS broadcasting platform developed by PDM and connected to the 3 main Spanish operators.

• A real “mobile lettershop” enabling our clients to plan, implement, manage and control their own marketing campaigns and communications.
• It can handle all kinds of direct marketing campaigns (push, pull or multistage) and relationship marketing interactions.

didimo keeps and administers all permissions, preferences, track record and profile of each and every customer.

• It monitors the status of the message and provides a tracking of effective delivery.
• It provides tailor-made applications and contents.
• It can also be used with a company’s own brand or with a private label brand.

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OTHER SOLUTIONS

CRM, Mailing and B2B

PDM Digital Marketing belongs to the PDM Group that also offer solutions in the following areas:

• CRM: Contact center, relationship marketing programs, database management, fulfilment, and data capture.
• Mailing: Direct marketing campaigns of customer acquisition and retention.
• B2B: Data hygiene, telephone directories, Infoservices and lists.

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