Database marketing

Database marketing is crucial to the success of customer management projects and it’s an integral part of our approach.

Whether you’re gathering information at your retail store, call center, or any other place, we can provide you the most suitable database technology and experience in order to get the best impact to design effective direct marketing programs, establish quality relationships, and develop loyal customers.

• Data Capture
• List management
• Data processing
• Database construction and maintenance
• Database integration
• Analysis and modeling
• Reporting systems and dashboards

Database marketing is one of the determining factors in getting the most out of your 1 to 1 efforts.
Cemit can optimize that value, supporting you to meet your return on investment or exceeds your goals.

List Management

Cemit is one of the leading providers of customer data in Italy, thanks to:

• Databases constantly updated (completed with profiles, lifestyle data, etc.)

- Italian households: 15 mio
- Receptives: 1.5 mio
- Electoral roll: 18 mio
- Business to business: 2.5 mio

• Target-building consulting

• Support in the choice of the most effective lists for different communication channels
(direct mail, telephone, e-mail)

• Data privacy consultancy

• Design and management of data recruiting campaigns

Customer intelligence

A profitable relationship with your audience can only exist through:

• A real and deep knowledge of your customer
• The capability to turn customer data into marketing strategies.

• Customer value analysis
• Prospect acquisition models
• Target scoring
• Customer profiling 
• Response models
• Predictive analysis
• Geomarketing 
• Test design and channel analysis
• Loyalty program design

Communication

At Cemit, creativity is part of the process based on transforming marketing strategies and communication objectives into messages designed to get your target audience to take action.

Whatever your goal is:

• To trigger a direct response (lead generation, purchase, POS traffic building,…)
• To transfer the value of your brand as part of your one-to-one campaign

the strategy and the communication plan will be designed in order to guarantee maximum efficiency and measurability.

• Direct mail
• Customer magazine
• e-marketing
• Telemarketing
• Mobile marketing
• Cross media

Operation

Whether your communication is paper-based or electronic, with Cemit you’ll be able to take advantage in working with a single vendor who understands your overall goals, and becomes a partner in achieving them. Our services include:

• Paper technology solutions
• Innovative packs
• Advanced personalization technologies
• E-mail marketing platform
• Contact optimization

Our economies of scale in document printing assure you the best and most cost-effective solution for every project.

In addition, our massive production volumes can really make you serene about knowing your job will be completed promptly, professionally and securely.