International Database Management
Create an up to speed consumer centric platform that integrates all communication channels
Database Management is not about managing Databases. Database management has become consumer management. It’s about helping you selling products to your consumers. And those, as you experience every single day, have changed. They interact with your brand in various ways and in many different channels. They are becoming ultra moving targets. With increasingly complex laws protecting them and the Data you collect about them.
And that means that you need better segmentations. That you’ll have to merge and cross separate Data silo’s that often come from entirely different backgrounds. It also means that your Data need to be available for multiple purposes at a very high speed. And it certainly means that Database Management or consumer management is truly an integrated part of your marketing chain.
Databases become sophisticated consumer centric platforms that give you a consistent, multichannel and up-to-date consumer view.
Bisnode Interact designs, builds, hosts and manages this sophisticated consumer centricity for you. Your benefit: an intelligent platform with everything in one place, right at your fingertips and ready to use. Across channels. Across Europe. And across departments.
International Database Management
International Data Quality
Touch your targets with clean and up-to-date Data
The one thing you fear the most: not rightfully targeted consumers. It’s a waste of your precious marketing budget. It’s a missed sales opportunity. And it can give your company a really bad image.
Bad Data Quality simply leads to inappropriate decisions. Experts say this can easily trim down your total company income with 10 to 25%. And that’s why you should give it your highest priority. Every message you sent out should be a hit.
To achieve this, you need much more information about your consumers then the classic gender, age, profession and region. You need to know as much as you can about every single one of your consumers. Across all possible channels. And when automated updating and Data Quality processes back your collected Data, that consumer information becomes a true asset.
High level Data Quality is the vital foundation of your consumer centric view. All starts with normalised, validated, structured and up-to-date consumer Data, and a solid yet flexible Data model. A model which can be adapted to a growing number of communication channels and an ever changing media mix.
Bisnode Interact is your solid partner in pan-European Data Quality:
• Over 30 years of experience in consumer Data management and quality
• Expertise in regulations, treatments and suppliers across Europe
• Consistent Data Quality levels across countries
• Access to the best and most up-to-date reference files
• Close collaboration with our local DNA partners
• Flexible offering
• Automated or ad hoc treatments
• ROI driven with proven results
International Data Quality
Business Intelligence
Generate proven strategies for increased consumer value
You want to connect to your multichannel consumers. And you would love to outsmart your competition. To do so, you need to know more about your consumers then just who they are and what they have purchased. You need to really understand what they want at a particular moment in time. The result will be informed, personalized, insightful and non-intrusive communication that increases consumer satisfaction.
Data intelligence is a vital element in this process. Consumer behavior changes faster than ever and you need to adapt your strategies on an ongoing basis. You can’t put your trust in recurrent patterns anymore.
What you want are efficient marketing programs and insights in your customer segments. You need personalized and targeted customer contacts with the highest ROI. Of course you want to keep your most valuable consumers.
And every strategic and business decision you make, should be based on facts and proven results.
Bisnode Interact has 30 years of expertise to share with you in this field. From our operational pan-European experiences in several industries, we have developed the analytical capabilities that envision consumer potential as a true company asset. We convert your consumer information into business intelligence that results in innovation, in secured market shares and in competitive advantage.
You can count on consumer insights that can be translated into smart business decisions and workable marketing strategies. And you can count on us. Whether you need recommendations, consultancy or one of our analytical services, such as Data segmentation, clustering, decision tree analysis, market basket analysis, predictive modelling, KPI reporting, churn analysis and prediction. With our expertise and pan-European market knowledge in close collaboration with our DNA-partners, your ROI-driven result is assured.
Business Intelligence
Campaign Management
Optimise consumer centric campaigns for maximised return
You’re already familiar with the big segment of price-sensitive consumers who care more for their basic needs. They will always exist, but also more and more consumers are looking for brands like yours that share their values. As choice is getting broader, your brand will need to differentiate even more. Creating relevancy with inspiring content and engaging consumer dialogues, will be ever more key.
Direct- and email marketing are considered essential elements in the chain to set up these
personalised one-to-one two-way communications. Sending relevant and appealing information to the right person in the right place, well segmented and well timed, therefore is of true value for your company. And of course cutting down on the waste of mass-mailings makes you save on your budget.
Bisnode Interact is a service partner dedicated to ensure the day-to-day support of your local marketing team. We give you a true consumer centric focus at the basis, with a sensible contact list and score model for any channel you consider. Every detail is covered, so you can keep focus on the creativity of your campaign. With specialised Campaign Management & Reporting Services, the efficiency, interactivity and measurable return of each campaign is guaranteed. For both off line and online Campaign Management, one-shot and ongoing campaigns that can be automated and/or event triggered.
An overview of the Bisnode Interact Campaign Management Services:
• Consumer selection and segmentation
• Interaction and follow-up consumer contact
• Follow-up of interaction results with standardised reports
• Creation of interaction history
• Streamlining of results for efficient targetting for future campaigns
campaign management
Digital Solutions
Maximise your consumer intelligence with full channel integration
Basically, there is no such thing as an on- or off line consumer. You have a multichannel consumer. But when you have different Data silos for your on- and off line activities, you’re in trouble. To build a true consumer centric business that benefits from interactivity and consumer dialogues, you need to integrate your multichannel consumer Data into one strong solution with Data enriched in both ways. And you need social media monitoring tools to measure the spread of your message outside your own walled garden.
The better you know your consumers, the better you can face the challenges online is bringing you. The low and decreasing open rates for e-mails. Few website visitors that keep coming back. A strong competition. Limited business metrics…
But once you can identify your online consumers,follow what they do online integrate your knowledge in your marketing platform and maximise your consumer intelligence, you can really interact with your consumers. An interaction based on their past and current behaviour, and the intelligence you have collected. And after testing, you use this intelligence for future actions. A closed loop.
Bisnode Interact is a strong partner to help you meet your objectives: an increased reach, a strong uplift in business impact, and those very much wanted unique and relevant consumer dialogues. We help you grow your business with smart cross- and up sell strategies, and intelligence to keep your most valuable consumers. Welcome to the proven Bisnode Interact targeting sophistication and channel integration.
A summary of our interactive offering:
Email & Website
• Optimisation
• Multivariate testing
• Event triggered marketing
• Consumer intelligence
• E-mail of website personalisation
• Webanalytics
Consumer centric marketing
• Integration on- & offline
• Consumer centric segmentation
• Testing strategy
• Data capture strategy
Digital Solutions