International
Do you see Europe as one Pan-European market?
The European Marketing environment is undoubtedly very challenging for companies looking for cross-border collaboration and activities.
After all, there is no such thing as "The United States of Europe"!
Each local market is very different - think of all the different languages, the local market situations and the data availability- and often applies specific rules & regulations (legal, privacy, postal).
This makes it difficult to ‘export’ existing experiences to other countries, to re-apply successful campaigns in your home market or to deploy centralised Marketing solutions.
The key factors for successful pan-European Marketing solutions are respect for local specificities and the ability to centralize for maximum synergies.