1st prize at Mail Marketing Forum
18/4/2008
On Friday, April 4th, Care Direct was awarded with the 1st Direct Mail Prize 2007, during the 3rd Mail Marketing Forum of ELTA (Hellenic Post office), which took place at the International Congress Center of Athens Music Mansion.
The concept that communicated the innovative service of OTENET OnDSL Live Camera was a special attractive package in the shape of a laptop, while the project was targeting all new mothers covering their greatest need: the maintenance of their contact with their baby, while they are not at home.
The voting for the winner was electronic and live by the audience attending the 3rd Mail Marketing Forum of ELTA.
The exceptional and very successful organization of the forum had the ELTA (Hellenic Post office) hallmark, the public attendance was significant and the speakers gave their best at the panel!
Care Direct
Mail Marketing Forum
4/4/2008
For third perpetual year, the Greek Posts organise the Mail Marketing Forum, a dynamic institution of briefing, that has been identified with the new prospect in the communication and the presentation of advanced solutions, which increase the profits of enterprises. The 3rd Mail Marketing Forum will take place on Friday April 4, in the International Congress Center of Megaron (Athens Concert Hall), “Nikos Skarlotas Hall”, with the attendance of leading spokesmen from Greece and other countries.
Central speaker of the Forum will be Richard G. Rosen, Chairman and Managing Director of ROSEN marketing/ advertising/ consulting, who will present the challenges and the strengthened reciprocity of Mail Marketing, basing his speech on rewarded case studies, which will be presented in our country for the first time. Mr. Rosen is an internationally recognized Consultant and spokesmen, who with the force of creativity helps enterprises all over the world “to build” the communication and the infiltration of their commercial signal, with unique developmental results. He is the founder of the Brand-Interaction Marketing and Advertising method and he “has given” to his company twenty eight International Echo Awards. He has been honoured with the Emerson Award of Caples Organization and he was the first to which was granted the “B-to-B Marketer of theYear Award” of the International Direct Marketing Association, in 2003.
Duration the Forum a special presentation of the Hybrid Post will be performed, of the pioneering service of Greek Post, that comes to gives a new dimension in the commercial communication of enterprises. The Hybrid Post was created in the frame of the Greek Post’s effort to cover completely the communication needs of the modern enterprise, from the stages of planning and printing to mission of material, up to its enveloping and mailing. It is the new value in the commercial communication, with two centres of operation in Athens and Thessaloniki, and is developed with fast rhythms. The official presentation of the Hybrid Post will be completed with live connection with the installations of Attica’s Centre of Screening, at which, with the attendance of public, will be proved in practice the speed and the effectiveness of its services.
On behalf of Care Direct Mrs. Maria Sandali, Client Service and Business Development Director, will make a presentation about Database with subject “DNA of Mail Marketing”.
The 3rd Mail Marketing Forum takes place under the aegis of Contact of Advertised Greece, the Greek Institute of Marketing and the Union of Companies of Publicity and Communication Greece. It is addressed to businessmen, commercial directors and superior executives from the fields of sales, marketing and communication. The work of Congress will honour with his presence the Minister of Transports and Communications, Mr. Kostis Chatzidakis.
Care Direct