Greece
The Greek Market is a relatively small market (10,5Million inhabitants), still development phase, providing significant growth potential in the field of marketing. The legal framework of the sector is absolutely unified with E.U. guidelines and norms.
There is a solid orientation of marketing activities towards BTL, since the companies are more and more willing to apply direct to consumer campaigns (vs mass communication), to reach higher effectiveness, both on identifiable ROI level, as well as awareness and acceptance level.
On the technology front, our market is very active both in meeting international standards and adopting generic tools, as well as developing tailor made in house applications and solutions.