IMPERIAL TOBACCO
Database Handling, Processing and Exploitation for DM Activities.
The Database Management activities include cleansing of Imperial Tobacco’s database and importing new data that is collected through Data Collection Cards distributed in Sampling Activities. The process includes reception, data entry, normalization, deduplication and loading of the new data in the database. In this way, the data from existing records is updated and the data of new records is added to the database. The database management activities that Care Direct fulfils also include file loading and extraction; file filtering from Robinson List, production of reports and measurements, data refreshing through DM activities etc. Data Base Maintenance & Hosting
The DM activities that Care Direct has fulfilled include Direct Mails, inbound and outbound SMS campaigns, e-mail campaigns, inbound and outbound telephone campaigns aiming at Data verification regarding brand preference, personal data etc.
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PROCTER & GAMBLE
Database Handling
The project refers to the development of a highly sophisticated Business-to-Consumer database with different consumer profiles that will be used by different brands for target DM activities. It involves the automatic and manual manipulation and consolidation of consumer records from different sources in a single unified, “clean” and updated database.
Also, the process includes reception and analysis, data entry, normalization, deduplication and loading of the new data in the database. This way, old data is updated and the data of new records is added to the database. The database management activities that Care Direct fulfils also include file loading and extraction, file filtering against Robinson List, production of reports and counts, data refreshing through DM activities, database maintenance & hosting.
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CITIBANK INTERNATIONAL
Direct Mail and Telephone Campaign (inbound and outbound)
Care Direct analyzed the client’s database, determined the profile of the bank’s customers of interest based on certain parameters and applied those parameters to its own database in order to identify prospective customers of the same profile. In order to isolate these prospects, Care Direct also performed the deduplication process between the two databases.
The target group derived from the above database management activities, received a Direct Mail, which was urging consumers to call an 801 Line, handled by Care Direct. Moreover, Care Direct performed an outbound telesales campaign as well to a segment of the Direct Mail’s receivers. The overall campaign was then evaluated through various reports.
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REDOUTE HELLAS
Inbound and Outbound Telephone Campaigns
Care Direct analyzed the client’s database, determined the profile of the Redoute ‘s customers of interest based on certain parameters and applied those parameters to its own database in order to identify prospective customers of the same profile. In order to isolate these prospects, Care Direct also performed the deduplication process between the two databases.
Also Care Direct handles inbound calls on a monthly basis as well as a number of outbound calls on behalf of Redoute Hellas. More specifically, the calls handled concern product orders from La Redoutes’ catalogue and the provision of customer information. Moreover, Care Direct has also handled incoming faxes concerning orderings, complaints and general information and has also fulfilled Outbound Calls for telesales, consumers’ data verification, qualitative researches and incentives’ offerings in order to activate customers that have been inactivated for a certain period of time.
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GERMANOS S.A
Magna Loyalty Card Database Handling and Direct Mail
Care Direct analysed and processed the database of Germanos’ membership card called “Magna Loyalty Card”, offering bonuses, points and presents to its card holders. The database contained different customer groups, owning the card. After the processing, each target group’s data was extracted and printed on the Direct Mail’s material ensuring at the same time that the creative and the text content of the materials was tailor-made to each one of the target groups.
Care Direct dispatched a direct mail to the selected card owners and undertook the creative of the material, the materials’ printing, the personalization of letters, the materials’ enclosure in the envelopes and the delivery to EL.TA
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