GD Consumer MDB
Up to 65 million private addresses (ca. 95% of the population > 18 years of age), 40 million households and 20 million houses and various selection criteria.
The GD Consumer Marketing-Database contains up to 65 million individuals with more than 200 selection criteria:
- socio-demographic characteristics (e.g. gender, age, building type)
- geo-demographic characteristics (e.g. status, environment, milieu)
- economic characteristics (e.g. income, purchasing power, risk)
- consumption characteristics (e.g. usage of media, buying patterns)
- culture group information (e.g. nationalities)
Read more about Global Group products & services
GD Business MDB
4 million addresses and various selection criteria.
The GD Business Marketing-Database contains ca. 4 million company addresses and provides various firmographics to more than 2.8 million active companies:
- telephone number
- employees
- turnover
- branch
- legal form
- year of foundation
- contact persons / decision makers
Read more about Global Group products & services
Database Management
Cleaning and optimization of address data for marketing and sales campaigns
Global Group offers an extensive database management fulfillment for direct marketing campaigns. Furthermore Global Group provides the setup and maintenance of marketing databases, POI referencing and geocoding services.
We bring quality to your data
Global Group cleans up your databases and enhances them by adding new and latest information. We find mistakes and formatting errors, check for duplicates and purge the data. This includes address validation, checking for customers who have moved or died, identifying undeliverable addresses or addresses with negative credit ratings. In addition, we find out and report who reacts to your campaign. All with one goal: keeping your customer data up to date at any time.
The database management includes the following services:
• Development of customer databases
• Identification and selection of target group addresses
• Data capture
• Data quality check and data cleaning
• Postal correction and formatting
• Identification and cleaning of duplicates
• Optimization of titles / salutation keys
• Matching with movers and deceased information
• Identification of undeliverable addresses
• Match with black lists and Robinson Lists
• Credit ratings
• Geocoding and data enrichment
• POI referencing
• Response analyses
Read more abaout Global Group products & services
Analytical Services
Our analyses turn data into valueable information
Customer data are valuable - if they are correctly analyzed and interpreted. With the help of various and advanced analyses techniques (data mining, scoring, segmentation or customer-lifetime-value modeling), we evaluate your customer information for you. For this we use the external additional information from our micro-geographical system GLOBAL_Data or existing information as for example product categories, purchase frequency or contribution margin.
Customer behavior and geographical conditions are two of the major fields of analyses. By means of various methods of analyses, we determine meaningful results for you:
- High affinity target potential
- Optimal distribution channel
- Cross-selling activities
- Probability of next purchase
- Loyalty
- Credit risk
- Customer value
- Potential for recommendation
- Cancellation behavior
To achieve the optimum result for you, we use the most modern algorithms in combination with our extensive analyses know-how and the necessary knowledge for your business: Scoring, linear and logistic regression, discriminant analyses, decision tree procedure (CHAID, CART), different cluster algorithms, association methods, Cox hazard regression and many more. Our analyses and segmentation visualize hidden behavior and usage patterns. Thus, you optimize your result within the existing marketing budget.
Read more about Global Group products & services
GLOBAL_Data
Micro-geographic data system
GLOBAL_Data is a state of the art micro-geographic data system. It delivers comprehensive information on consumer and leisure behaviour as well as socio-demographic data in Germany. GLOBAL_Data enables you to discover and utilize Cross-Selling and Up-Selling affinities in your existing customer portfolio and provides you with the necessary descriptive profiles of your target group. Thus, customers can be addressed optimally also regarding tonality and imagery.
Categories (extract):
GLOBAL_House – house type, age of house, rent...
GLOBAL_House Periphery – type of region, tenant structure...
GLOBAL_Socio-demographics – status, family structure...
GLOBAL_Finances – financial matters, investors...
GLOBAL_Level of Prosperity – golf, gourmet, art...
GLOBAL_Leisure Activities – lifestyle, travel, entertainment...
GLOBAL_Purchasing Power – Purchasing Power...
GLOBAL_Solvency – Solvency of the locality relative to the region...
GLOBAL_Media – magazines, TV-magazines, yellow press...
GLOBAL_Special Interest – politics, further education...
GLOBAL_Automotive – car performance, car types...
GLOBAL_Health Market – Healthy nutrition...
AC Nielsen Leisure Milieus – intellectuals, traditionalists...
AC Nielsen LOHAS Typology – Mature LOHAS, Community LOHAS...
Read more about Global Group products and services
adconnect
Innovative and cross media solutions of lead generation and qualification
With adconnect we offer the use of QR codes (bar codes) that can be read by smartphones with the help of bar code readers. Whether placed on advertisements and posters, product packaging or shop windows, the use of QR codes is more and more used in marketing. The classical advertising measures are thus connected with the digital world.
Increase the efficiency of your communication activities
The encoded contents of the QR code can be text, URLs, downloadable coupons etc.. adconnect causes a dialogue with target customers and prospects as well as a generation of the permissions (email opt-in /phone opt-in). In addition, a direct sales and sales growth can be supported by ordering functions. An enrichment of the generated data with socio-demographic and micro-geographical characteristics (e.g. age, gender, status) identifies and qualifies the right potentials. All these findings can be used to ensure a segment-specific follow-up communication to increase the efficiency of the marketing activities and reduce costs.
Added value for your customers:
- Generation and qualification of potential customers
- Connection of the classical advertising with the digital world
- Traffic Building
- Increase in Efficiency by ensuring a segment-specific follow-up communication
- Cost reduction by transfer of content on the Internet
- Detailed media / advertising success control
Target Select
Targeted unpersonalized door drop distribution
Target Select is a targeted distribution of unpersonalized advertising (door drop campaigns) to the relevant, individually defined target group. Core of Target Select is the micro-geographic data system GLOBAL_Data, comprising more than 40,000 clusters and based on the GD Consumer Marketing Database portfolio of more than 65 million addresses. This allows a detailed distribution planning to be made for every conceivable target group.
Target Select makes it possible to book predefined target group types such as "Family", "Neo Greens" or "Financial Targets", or alternatively to calculate individual target group profiles (scorecards) based on existing customer data.
Benefits:
- Realization of coverage and reliable delivery rates as a result of an exact delivery logistic
- High-quality analyses and individual target group definition by the use of the micro-geographic data system GLOBAL_Data
- Avoidance of coverage waste due to classical door drop campaigns
- Reduction of cost per contact (CPC)
- Practicable combination with addressed advertising forms and social media marketing for multi-level campaigns
- Nearly every format and weight possible