SONARIA
The concept
«Write to a person – not an address…»
Sonaria is the first and unique, exhaustive and up to date referential in France to validate and link:
LASTNAME –FIRSTNAME and ADDRESS
How
Data pooling from numerous and varied sources:
12 Partnerships
Current coverage: 95% of the French households
Goal 2008 : cover 98% of the French population
What for
Correct and improve addresses
Enhance and geo code
Compare and Merge purge
Find movers undetectable by regular tools
Qualify and validate
Target
All owners of large files, that exploit more and more their non-active addresses, or that implement great loyalty building programs
LIST ALLIANCE
The concept
“The first platform of multi-sector BtoC address list exchange of the market”
A true market innovation, to help our customers:
- save time in their daily DM activities,
- reduce their recruiting costs (quality data),
- get access to previously unavailable data,
- maximize their ROI
Also a “Club” with quarterly meetings of the Members to:
- have them share experiences,
- nvolve them in the platform life and evolution,
- get pulse of the market firsthand,
- create a «lab» for new market innovations
Already :
50 members,
10 soon-to-be members,
over a 100 interested prospects
APOLLINIS
Missions
Consolidate consumer data collected by several partners
Build up the largest consumer database in France
14 million households
1,500 qualified criteria
What for :
To give clients superior consumer behaviour predictions
- By understanding their customer requirements
- By identifyinding their best customers
- By providing them with large volume
All the originality of Apollinis concepts are the following
70 % of data are proven data (transactional data) as opposed to declared data
Continuous process of data updating with our 24 partners
Continuous process of data cleansing (Normalization, moovers etc.)