France Générosités renews its trust in WDM France
21/1/2008
France Générosités, (formerly called UNOGEP), is a professional trade union created in 1998. Its aim is to defend the interests of all fundraising organizations and to promote philanthropy in France.
France Générosités, (formerly called UNOGEP), is a professional trade union created in 1998. Its aim is to defend the interests of all fundraising organizations and to promote philanthropy in France.
Among its members, charity associations and general interest foundations which raise all types of funds (individual donations, legacy, life insurance, company sponsoring or patronage…) nationwide no matter what cause they defend. France Générosités gathers charity associations and foundations which cumulated an operating budget of more than 3.850 billion € in 2006, 1.292 billion of which coming from private donations.
France Générosités counts 62 members acting in every area of solidarity (social, human, Human Rights, medical and scientific research, education and environment…).
At the conclusion of its invitation to tender which started in June 2007, France Générosités decided to renew its trust in WDM France for the mutualized treatment of its members’ address files.
The invitation to tender was sent to 11 service providers specialized in data treatment, among which all the privileged partners of La Poste. A first round of selection was carried out during the summer 2007, 8 providers were short listed. The main selection criteria were the knowledge of the fundraising sector, the offering quality and originality and the price.
In late September, the second round shortlisted 4 providers who defended their recommendations in front of a jury where sat France Générosités managing board as well as a few fundraising managers of various charity associations.
Following these presentations, only two providers still remained on the list. In order to decide between the two, both of them were asked to treat a sample of 50.000 addresses in one day. The objective was to validate the treatment quality and to test the response time of both providers. All the teams dedicated to data quality at WDM France were rallied for this one day.
WDM France has carried out 12 mutualized treatments since the beginning of its collaboration with France Générosités in 2002. To date, WDM France has treated the files of 58 different charity associations. Each treatment involves 20 charity associations in average and about 8 million addresses.
All the treatments include the entire data quality offering and expertise of WDM France.
The strength of a non-intrusive, exclusive and relevant magazine for BMW-fans
1/1/1930
WDM France ensures the highest customer database quality for BMW's exclusive BMW Magazine.
If the owners or prospective owners of BMW vehicles form a small private Club gathered around the same passion – the pleasure of driving - they remain nonetheless "consumers" like any other.
They like to receive beautiful letters on glossy paper - without their names mispronounced - they appreciate that we anticipate their desires by inviting them to exclusive and relevant events. And, as true fans, they would not miss the issue of "THEIR" magazine, the BMW magazine!
What allows these non-intrusive contacts with them? Our customer database. At BMW, this little jewel of ours is at the center of all attention... Gwenaël Marchadour, the goldsmith of this unparalleled relationship marketing, explains his vision and details how WDM France contributed to this success.
As Mister Marchadour summarizes: “Maintaining a clean database ensures that we stay in touch with our clients and improve customer satisfaction”.
Read the full interview with BMW's Marketing Director in France: Mr. Gwenaël Marchadour
WDM France features new reference file at VAD Show
7/10/2008
WDM France features new reference file at VAD Show
from 7 to 9th October in Lille (France), “Grand Palais” – booth number F21.
Be the first to discover
List Up, a premium enhancement referential for “Life” data on the French market!
WDM France will make the upcoming VAD edition an exclusive “launch event”, by introducing its new product “List Up”: the first premium enhancement referential for “Life” data.
- List Up is a unique referential with permanent data on approximately
42 million individuals in the age group of 18+ years.
- Moreover, List Up is based on data centralization, aggregation and mutualisation of high-value information files, coming from establish and respected advertisers and partners of WDM France.
All relevant fields for a deeper understanding of each individual are available and qualified. List Up contains behavioural and contact information:
- age
- PCS
- children, number & age
- couple, life partner & age
- housing conditions
- proprietor / roomer
and
- postal address
- E-mail
- Phones (telephone and mobile)
List Up allows you to complete the 360° consumer view on your consumers, adding consistent information on each of your customers background and “Life”. With List Up, our clients will be one step closer to taking more effective decisions, and reaching the relevant target through the right channel.
WDM International becomes part of Bisnode AB
7/1/2007
Paris, June 4th 2007 - Today is announced that WDM International BV will become part of the Swedish company Bisnode, one of the leading suppliers of digital business and decision-support information in Europe.
WDM International BV, having operations in the Netherlands, Belgium, France and Scandinavia, is acquired by the Swedish company Bisnode AB. In October 2006 Royal Wegener sold its Direct Marketing division to Greenfield Capital Partners and four members of the management team. After a fast and successful period of restructuring, forecasts have been outperformed. WDM International has approx. 400 employees and revenues amount to € 60 M last year.
Bisnode is one of the leading suppliers of business-to-business marketing services in Europe and the most important supplier of CRM and Direct Marketing services in Scandinavia. With the acquisition of WDM International, Bisnode has made a major step forward in the expansion of its European DM strategy. Bisnode will acquire leading positions in the countries where WDM International is active, which are complementary to the countries where Bisnode already operates. According to Lars Save, CEO of Bisnode, other companies within the Bisnode group will benefit from WDM's strong focus, knowledge and expertise in consumer marketing. The acquisition is expected to have a positive impact on the Group's earnings from 2008.
Lars Save, CEO of Bisnode: "The acquisition of WDM International is very important for Bisnode. The products and services, market position of WDM in their countries, combined with the commitment, enthusiasm of the employees and even more important the trust of the clients in WDM International is impressive. Bisnode sees a very positive future and welcomes WDM International with open arms".
"Bisnode has ambitious plans with its CRM & Direct Marketing division in which the local
WDM companies will play an important role. The WDM companies remain independent in the countries where they are based. We can benefit from an impressive company with a lot of knowledge and expertise in digital business and consumer information. WDM International will be part of an important group of specialists active in 19 European countries", says Jean Michel Moulié, Managing Director of WDM France.
The following companies are part of WDM International:
- WDM Database International
- WDM Nederland
- WDM Belgium
- WDM France
- Wij Special Media Nederland
- Baby DM Scandinavia (former Wegener Scandinavia)
WDM France Chooses the NCR @rchipel Solution
13/9/2007
NCR Corporation (NYSE: NCR) today announced that WDM France has selected the NCR @rchipel™ software solution. WDM France, a French company specializing in operational marketing and marketing data, will now include NCR’s archiving, data digitization and traceability solution in the database management services it offers its clients.
In the initial stages of its implementation, the NCR @rchipel solution will be integrated into the WDM France complete data hosting service to serve the needs of charitable organizations, such as “Medecins du Monde” (Doctors of the World) and the French Red Cross, among others. This new, comprehensive solution will enable charities to maintain special relationships with their donors; for example, the “donor relations” function can easily produce a history of donations made by each donor. In fact, the “donor relations” module of the WDM France operational database management solution will now display images of the checks, receipts, bank account identification forms and letters sent to the charity by its donors.
The following are a just a few of the many benefits of this new, NCR @rchipel-based solution:
- Total transparency for charitable organizations: Digital data archiving means the organizations no longer have to store hardcopy documents, and the NCR @rchipel user interface can be used to quickly search through all archived documents. In addition, documents are archived for five years, which helps the organizations comply with the applicable legal and tax requirements, particularly in terms of retaining tax records and receipts;
- This upgradeable solution can be enhanced in the future to include a text recognition module that will also offer more complete automation of repetitive processes;
- Significant savings in terms of management costs for non-profit organizations;
- Effective donation traceability: More reliable, secure donation record keeping.
“For organizations such as charities, it is important to maintain close, personal relationships with donors,” explains Serge Imbott, research & development director at WDM France. “The NCR @rchipel solution immediately displays an updated image of the donor, helping to maintain a real, personal human relationship between the non-governmental charitable giving organization and that donor.”
A market study conducted by WDM France highlighted the benefits of the NCR @rchipel solution as compared to its competitors. Some of these benefits included its ability to be upgraded later to include text recognition solutions and to automate certain repetitive processes, as well as the software’s ability to process high volumes. Furthermore, from the very beginning of the project, NCR offered to make specific developments for WDM France for different client profiles.
“The needs of charitable organizations are becoming more sophisticated; as a result, they are looking for highly-specialized tools to manage their fundraising campaigns,” says Jean-Marc Zeitoun, director of NCR’s Payment and Imaging Solutions group in France. “WDM France has addressed this need by providing organizations with upgradeable solutions that will enable them to continuously improve their effectiveness and transparency well into the future.”