Database Management

Putting clients and prospects at the centre of company efforts

WDM Belgium is building up experience in the management of databases in multiple sectors for more than twenty years. Genesis is the result of this endeavour. With a view in transforming information into knowledge to the furthest extent possible, Genesis always gives priority to the consumer behaviour of its advertising clients.

The Genesis database from WDM Belgium is the ideal tool for defining every company’s marketing strategy. A strategy in which consumers will see advantages for them too. Consequently, database management will bring the company closer to reaching its marketing objectives: more good clients, increased return per individual client and prolonged lifetime value.

Data Delivery

Selecting the ideal target group according to a well-defined profile

WDM Belgium offers marketers unlimited combinations of target groups, based on the data available at WDM Belgium, in addition to the greatest number of diversified contact points for a multi-channel approach.

For more information about Data Delivery, please visit our website

Data Quality

Data quality or how to decrease costs and increase benefits

It is no longer a secret at all how important data quality is. World experts evaluate the cost of low-quality data to be between 10 and 25% of the total turnover of a company.

The impact is huge, since data quality influences the company’s entire procedure: making decisions, efficiency, financial returns, company image, employee motivation, etc.

Thanks to its unique data and know-how acquired over more than 25 years, WDM Belgium makes solutions for the measurement and optimisation of data quality available to its clients.

For more information about our Data Quality solutions, please visit our website

Data Intelligence

The art and means for knowing clients and prospects better

Thanks to its unique data and experts know-how in analysis and data mining, WDM Belgium offers its clients Data Intelligence solutions with high added value. Our services range from simple profile description to segmentation and clustering consumer files, not to mention complex predictive models. WDM Belgium also works out solutions for analysing and evaluating sales networks.

For more information about our Data Intelligence solutions, please visit our website