Galeria Inno and WDM Belgium create a solid partnership for the optimal management of client information

18/9/2007

Close to half a million Belgians already have a Galeria Inno Advantage card. WDM Belgium, the direct marketing and database management specialist, is participating in the implementation of Galeria Inno’s direct marketing strategy.

Customer Relationship Management
Today, 425,000 Galeria Inno Advantage cards are already in circulation and this number is growing by 2,500 cards per week, on average. WDM Belgium is responsible for the management of Galeria Inno’s cards with a view to implementing an efficient CRM policy, in concert with the latter’s marketing and IT units.

Galeria Inno is the only department store in the country and is focused mainly on clothing for Women, Men and Children, fashion accessories, lingerie, perfumes & cosmetics, jewellery and timepieces, household linen and table settings.

About GALERIA INNO:
At Galeria Inno, the client is king and the brands are queens. Clients, often ardent customers, associate a peaceful and relaxing moment with visits to their favourite Galeria Inno store. In just one place, this clientele indeed finds the extraordinary choice offered by a unique range of brands, which find Galleria Inno to be an ideal sales area. There are more than six hundred of them, all with proven quality and prestige, from Kenzo to Ralph Lauren, from Boss to Cacharel, from Guerlin to Chanel, from DKNY to Esprit, and more.

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