Make your life easier, for there is no such thing as The United States of Europe
You know this. And you probably already have met the boundaries of the national span when trying to compare, unify or segment customer data across markets. Customer data in one country are often uncomparable to the available data in another market, making it hard to copy-paste successful marketing programs and even harder to create automated data management at a Pan-European level.
Privacy law and the mechanisms of control on this matter, the availability of different types of data, the address complexity and postal regulations can vary from country to country. Making it a tough excercise to assess customer data as an actionable marketing asset.
And that is exactly where the partners of the DNA network can help you. In both multi-country DM projects or in rolling out your success stories from one country to another.